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What does a sporting director do in a football club?

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What does a sporting director do in a football club?

Sporting directors or director of footballs are essential at any and every football club. It simply ensures the efficient and cohesive running of the business and that each and every department is interlinked and on the same page (assuming they’re good at their job).

Without them, there’s a divide between each department, and communication can be difficult. They’re the reference point for each and every department. A central hub, if you like.

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